 defining a block type goal define a block type and its fields steps in the manage administrative menu navigate to structure   block types  click add block type  enter a label for this block type shown in the administrative interface optionally edit the automaticallygenerated machine name or the description click save  you will be returned to the block types page click manage fields in the row of your new block type and add the desired fields to your block type optionally click manage form display or manage display to change the editing form or field display for your block type  